In 2012 Sunfood claimed Wolfe was defaming it. The relationship between Wolfe and Sunfood ended at least by 2011, and there was litigation involving personality rights. In 2007 Nature's First Law changed its name to Sunfood Nutrition. By 2005 Wolfe had become an evangelist for raw foods, travelling and speaking, while Bazler stayed in San Diego and tended to the Nature's First Law business. The company grew in part by endorsements from celebrities. Wolfe and Bazler started the company selling products out of their car trunks by 2005 the company had 23 employees and around $6 million in revenue, and had profits of $1.2 million in 2004. The company sold organic food and products related to raw foodism. Thor Bazler and Wolfe co-founded the company, Nature's First Law in 1995. He introduced the diet to Thor Bazler (then known as Stephen Arlin), who had attended the same high school as Wolfe, and this led to the founding of their company Nature's First Law. According to Wolfe, he became intolerant of dairy when he was 18 and stopped consuming it, which led him to explore various diets and by the time he was 24 he was on an organic, raw food diet. Afterwards, he earned a Juris Doctor degree at the University of San Diego. Wolfe grew up in San Diego, California and graduated from the University of California, Santa Barbara, where he studied mechanical and environmental engineering and political science. 3 Conspiracy theories and pseudoscientific claims.
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